Vineyards $10m Boost...
Newcastle Herald: $10m boost for vineyards
as Whitney Houston, Tom Jones head for wine region
BY TESS CAMPBELL 27 Feb, 2010 04:00 AM
THE Hunter Valley is gearing up for one of its biggest concert weekends,
expected to inject more than $10 million directly into the wine country
region. New data has confirmed that outdoor concerts are a major
money-spinner for wine country, with each show generating tens of millions.
About 15,000 fans will flock to two separate concerts today featuring
Whitney Houston at Hope Estate Winery and Tom Jones at Bimbadgen Estate.
The stars join a long list of international acts that have generated up to
$13 million a gig in direct tourism dollars.
A Fleetwood Mac concert in December last year reaped $13.8 million for the
region, eclipsing the 2007 Elton John show that brought in $10 million, BA
Market Surveys researcher Bob Algi said. "This weekend will come
somewhere in between those two events," Mr Algi said.
The research looked at accommodation, restaurant and cellar door figures.
With the rapid growth of the industry, Mr Algi said BA market Surveys would
now do full-time monitoring of events and their economic impact on the
valley. "We're talking about a large amount of money coming in
directly because of these events." he said.
Accommodation was 98 per cent booked for the Fleetwood Mac concert weekend
and Elton John. "December's weekend occupancy rate was lower
than mid-week for the first time ever last year, and Fleetwood Mac was a
much-needed boost," Mr Algi said.
Venue wine sales and contract catering also generated big cash for the
region's food and beverage suppliers, he said.
27 FEBRUARY 2010