The information below is from the press pack issued by Arista Records in the US detailing the marketing campaign behind the 1998 Whitney Houston release and exclusively revealing eight titles from the new project...
SHE RETURNS WITH HER FIRST STUDIO ALBUM IN OVER 8 YEARS.
LIKE YOU'VE NEVER HEARD HER BEFORE!
The Plan:Quite simply, the biggest and most comprehensive marketing launch in Arista Records' history:
Radio:When You Believe at all Top 40, Crossover, R&B and A/C formats on 11/2 in conjunction with Dreamworks' massive The Prince Of Egypt and Radio advertising campaign.
Video: When You Believe clip at MTV, VH1, B.E.T., and The Box in early November.
P.O.P.: Posters, streamers, stand-ups, counter cards, bin cards, oversized posters and more.
National Television teaser spots begin 11/9, with 30 spots beginning on street date and
extending throughout the holiday season. National pre and post-release :60 Radio.
Web Marketing: Exclusive live chats, live concert feeds and press conferences, unprecedented contests, news, giveaways and more on www.arista.com.
Satellite Media Tour: One of the largest satellite media tours in history will take place on 11/5. Clive Davis will personally host a global Whitney Houston press conference to be broadcast to over 75 national television markets with a simultaneous web downlink to more than 250 radio stations.
Television Appearances: Rosie O'Donnell 11/23 - Saturday Night Live - 12/12 - David Letterman - 12/10 plus Today, GMA and much more.
1985 - 1987Whitney Houston (12x Platinum) and Whitney (9x Platinum). The top-selling debut and follow-up album by a solo artist in history.
1990I'm Your Baby Tonight (4x Platinum). Her historic #1 collaboration with L.A. & Babyface.
1991The Star-Spangled banner Video (2x Platinum). One of the fastest-selling music videos in retail history.
1992The Bodyguard (16x Platinum). The biggest-selling soundtrack worldwide of all time.
1995Waiting To Exhale (7x Platinum). The most nominated album in Grammy history.
1996The Preacher's Wife (3x Platinum). The biggest-selling Gospel album of all time.
1998One of the world's greatest entertainers returns to the studio and is joined by the best-selling and most award winning writers and producers in music of today.
It's Whitney live you've never heard before...And her biggest album ever!
When You BelieveWhitney
Houston & Mariah Carey.
It's Not Right But It's
In My Business
I Bow Out
If I Told You That
with Faith Evans and Kelly Price.
You'll Never Stand Alone
I Learned From The Best
and much, much more.
Further Tracks Announced 23 October 1998...
My Love Is Your Love
Until You Come Back
Get It Back
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