Stone America Marketing Signed to Represent Whitney Houston for Licensing
EAST RUTHERFORD, N.J.--(BUSINESS WIRE)--Sept. 20, 2000--Stone America Marketing today announced they have been signed by John Houston Entertainment as the exclusive worldwide licensing agent for Whitney Houston.
With the agreement, Stone America Marketing will strengthen Whitney Houston's name and likeness by pursuing various licensing opportunities. The envisioned Whitney Houston collection includes items such as cosmetics, jewelry, clothing, eyewear, and other accessories. A percentage of all sales of the Whitney Houston Signature Collection will go to the Whitney Houston Kids Foundation.
Rob Stone, President and CEO of Stone America Marketing stated "In working with Whitney Houston, we saw a great opportunity to work with a multi-talented and generous person. Whitney Houston brings many positive business facets to the table. With having a strong appeal both national and abroad, Stone America Marketing will look to secure not only national licensing programs, but global marketing opportunities as well."
"Through our relationship with Stone America Marketing, we look to increase the overall visibility, respect and reputation of Whitney Houston through this new collection. Rob Stone comes to us with a solid foundation and track record of success. Together, our vision of the Whitney Houston Signature Collection will reach similar heights as all of her other professional endeavors," stated John Houston, President and CEO of John Houston Entertainment.
Stone America Marketing is a professional licensing and marketing agency that specializes in creating revenue-driven programs to help strengthen and protect corporate brands, trademarks and logos. Client list available upon request. For more information on Stone America Marketing, please visit the firm's web site at www.stoneamerica.com.
NEWSFILE: 20 SEPTEMBER 2000
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